Academic Expertise
Research Interests:
Sport Marketing
Ambassadorship
Women and girls' sport
Social Media
Community Sport
Role Models in Community Sport
Conference Presentations
Misener, K., Johnston, M., Breuer, C., Doherty, A., Naylor, M., Pennock, K., Feiler, S., Moore, L., & Hauptvogel, L.
(2023, September). Strengthening the management and performance of community sport clubs through national
sport club surveys: Global examples and new possibilities. Workshop presented at the annual conference of the
European Association of Sport Management (EASM), Belfast, UK.
Moore L., Naylor, N., & Johnston (2024). Interviews to Understand Ambassadorship in Other Sports.
SMAANZ; Geelong, AUSTRALIA.
Naylor, N., Johnston, M., Moore, L., Leveridge, S. (Special Olympic New Zealand), Scott, R. (Sport New Zealand)
(2024). Perspectives of Disability Sport Within Clubs.EASM; Paris, FRANCE
Moore, L., Naylor, M. & Johnston, M. (2024). The effectiveness of ambassadorial content on Instagram – The Case
of Girls’ Basketball. NASSM. Minneapolis, USA.
Wiersma, C., Moore, L., & Naylor, M. (2023). Schools & Sport Club Intersection. SMAANZ, Canberra; Australia.
Moore, L., Naylor, M. & Johnston, M. (2023). The social media activity of ambassadors. SMAANZ. Canberra;.
AUSTRALIA.
Misener, K., Johnston, M., Breuer, C., Naylor, M., Moore, L. et al. (2023). Strengthening the management and
performance of community sport through national sport club survey. EASM; Belfast, NI
Moore, L., Naylor, M. & Johnston, M. (2023). Role of ambassadors in community sport for women and girls.
EASM, Belfast; NORTHERN IRELAND.
Moore, L. Naylor, M., & Johnston, M. (2022). Ambassadorship in Women and Girls’ Sport. SMAANZ; Melbourne,
AUSTRALIA.
Naylor, M., Johnston, M., Cartman, H., & Moore, L. (2022). Female Friendliness of Rugby Clubs. World in Union
Conference. Auckland, NEW ZEALAND.
Publications
Manuscript: Moore, L., Naylor, M., & Johnston, M. The Effectiveness of Ambassadorial Content on Instagram.
International Journal of Sport Communication, June 2026